Ekaterina Howard 4/10/21 Ekaterina Howard 4/10/21

10 little-used ways to get more mileage out of your case studies

Find out how savvy marketers and startup founders promote their wins on their website and beyond.

Ekaterina Howard 2/26/21 Ekaterina Howard 2/26/21

Taking case studies from "sales spin" to "spellbinding"

Make your case studies more persuasive by learning about the surprising factors that affect our perception of content credibility.

Ekaterina Howard 11/30/20 Ekaterina Howard 11/30/20

4 underutilized ways to ignite conversions with copy and content

Not every blog reader is going to become a customer. Not every blog reader is going to become a subscriber. But that doesn't mean that you shouldn't try to convert as many of your blog visitors as possible into subscribers or into customers.

These 4 tweaks can help fast-moving startups convert as many of blog visitors as possible into subscribers or into customers.

Ekaterina Howard 11/23/20 Ekaterina Howard 11/23/20

How to instantly boost your startup's credibility with external proof

When you think of authority-building content or webpage elements, most likely you find yourself thinking about proof bars with client logos, or about testimonials and case studies. But what if you're building a product that's disrupting an existing category or creating a new one?

You might be struggling with a different problem: how to help your prospective users understand what you do — and why. To do that, you may find yourself relying on external proof points, such as studies, quotes from authority figures, or data.

If you're doing this, here are some ideas on how to leverage external proof points.

Ekaterina Howard 11/16/20 Ekaterina Howard 11/16/20

Launch optimized website copy overnight (and actually get more conversions)? Yes, if you've got reliable feedback loops to run in the background

Setting up surveys and forms in advance can help you master rapid updates and iterations, for example: figure out what should replace the "Insert you value proposition" here placeholder, how to turn product features into customer benefits, describe the problem your product is solving in the words that make your audience gasp in recognition — and sign up.

Ekaterina Howard 8/31/20 Ekaterina Howard 8/31/20

CUX email onboarding: savvy nudging towards an 'aha' moment

Sometimes, there is one action your new users must take before anything else can happen. But how do you balance “We really, really need you to do this asap” and “Totally not nagging”? Some tricks from cux.io.