Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Featured

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

[S1E1] Jocelyn Brady: Hustle culture is killing us

Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources

Ekaterina Howard 8/31/20 Ekaterina Howard 8/31/20

CUX email onboarding: savvy nudging towards an 'aha' moment

Sometimes, there is one action your new users must take before anything else can happen. But how do you balance “We really, really need you to do this asap” and “Totally not nagging”? Some tricks from cux.io.

Otter email onboarding: painlessly segment your users with sneaky surveys

Your onboarding sequence flow will depend on the features of your product, your “aha!” moments to be, and your goals for specific groups of users. Even if your product attracts all kinds of users, not all users are equal in terms of profitability. Looking for ideas on how to determine which freemium users you should prioritize? Meet Otter.ai and their very deliberate approach to onboarding.