Podcast episodes, resources, how-to-guides (and more)
Season 1
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources
Templates and guides
Resources for
growing
startups
Grab them so you don’t waste time reinventing the wheel
A 3-step evaluation to see if you may run into messaging issues as you scale
Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.
Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.
Choose your own adventure by scrolling through published posts:
CUX email onboarding: savvy nudging towards an 'aha' moment
Sometimes, there is one action your new users must take before anything else can happen. But how do you balance “We really, really need you to do this asap” and “Totally not nagging”? Some tricks from cux.io.
Otter email onboarding: painlessly segment your users with sneaky surveys
Your onboarding sequence flow will depend on the features of your product, your “aha!” moments to be, and your goals for specific groups of users. Even if your product attracts all kinds of users, not all users are equal in terms of profitability. Looking for ideas on how to determine which freemium users you should prioritize? Meet Otter.ai and their very deliberate approach to onboarding.
Woven email onboarding: a brilliant sequence to drive engagement
Discover techniques to get more engagement and to gather customer feedback on autopilot — all in your onboarding sequence (you've got one, right?)