Impactful message testing

Get the most out of every Wynter messaging test you run

Messaging tests help marketing and product teams get specific, actionable feedback from respondents that match their ideal customer profile. The fastest way to get it for startups targeting B2B audiences is running a messaging test on Wynter.

Sign up for this guide so that you can:

  • learn how other B2B SaaS marketers use Wynter to get better insights and higher conversions

  • discover message testing use cases that go beyond conversion rate optimization

  • avoid the most common mistakes that teams make when setting up messaging tests and analyzing results

  • grab a checklist to guide your test prep for in-depth insights from your target ICPs

Get the most out of every Wynter messaging test you run

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    You'll be able to unsubscribe at any time. Or you can stay for conversion copy tips, interviews with B2B SaaS experts, and Q&A events.

    Here’s what you’ll get inside the guide:

    • When to run a messaging test — and how to know it’s not the right tool for your startup

    • 11 steps to prep your page for a messaging test, from conversion copy bets practices to making sure your panelists will be able to see all of the copy

    • What startups can do to make the most of every test when ongoing message-testing is not an option

    • Top mistakes startups make before launching a messaging test and after they get their results

    • How you can use messaging tests for better product, sales, and marketing decisions

    • Additional tips for early-stage and scaling startups on getting their Wynter messaging tests up and running — and turning those responses into updated, highly converting copy

      Includes tips on successful messaging test setup from marketing and product folks who’ve done it before:

      David Pires
      B2B Saas Marketing Leader - Europe

      Marc Cousineau
      Director of Content at       Zoovu

      Silvia Valencia
      VP, Revenue Marketing,       Docebo

      Mariana Racasan
      Product Marketing Strategist

      Kara Tegha
      VP of Marketing at       Entrio

      Wynter messaging testing guide for early-stage and scaling startups

      For startup teams that don’t have a culture of ongoing testing — and want to move faster and more confidently, without sacrificing conversions

      I’ve been using message testing for years to help B2B startups run impactful messaging tests to learn more about their audiences and translate those insights into higher-converting copy.

      For early-stage startups, messaging tests save months of trial and error for sales and marketing teams.

      For scaling startups, messaging tests help find new ways to increase conversions for existing pages and get more traction as they expand their reach to new sectors or industries.

      But teams that don’t have a culture of testing may end up with results that only scratch the surface.

      I wrote this guide to help teams run more effective messaging tests and get deep insights that can help product, sales, and marketing teams optimize landing and website pages, improve their messaging, and increase win rates.