Conversion rate optimization for growing startups
Find out what makes your prospects click away
(instead of clicking on your CTA)
For teams and founders that want to optimize their existing website, but are not sure how to do that
Copy-level tweaks not working and there’s no clear way forward?
Drowning in data that doesn’t translate into a clear roadmap?
Looking for ways to increase conversions from your blog posts?
I can help with that.
Find more impactful opportunities to get higher conversions
Instead of following best practices, find out exactly
where your website falls short and how to get more signups.
By looking at your visitors' actual behavior
When you need help with getting higher conversion rates
Copy and funnel optimization
Hire me to find conversion rate optimization opportunities and implement them for you (or with you, whichever works best).
When you need a roadmap to higher conversions
Website copy audit
An audit based on visitor behavior data, not opinions.
With prioritized next steps to start improving conversion rates.
16% higher conversions from organic traffic
An update of a long-form content pillar post brings in more organic visitors and converts them into free trial users by taking into account both readers’ behavior and their frame of mind.
25% conversion rate for a sales sequence
From email outlines to draft iterations to feedback on the accelerator sales page to get warm audience to opt into the sales sequence and convert.
This is how we can turn friction, confusion and frustration
into an opportunity to convert more of your best-fit prospects
Discovery and research
During this phase, we dig into:
priority KPIs for this specific audit
how they are supported by your GTM motion
what’s currently working — and not working
additional context about your product and your audience
Analysis and prioritization
This step includes digging into Google Analytics data and a deep dive into session recordings, heatmaps and clickmaps to better understand your website visitors’ behavior.
Next step: building hypotheses on what we can do to increase conversion rates.
And, because “Everything, everywhere, all at once" is not a solid plan, I’ll break down the opportunities based on what’s likely to make the biggest impact and/or additional effort to uncover the “why” behind that behavior.
Finally, I’ll include some suggestions on how you can get that data, so that you can start gathering additional information as you work your way down the list of CRO opportunities, and record a video walking you through the report.
Presentation and discussion
We’ll set up a call to discuss the next best steps for your website, and I’ll answer your questions on copy updates, additional tests or anything else you need to know to move forward.
Implementation, if requested
You can also hire me to work on copy optimization to get higher conversion rates without adding more work to your team’s to-do list. (Just let me know!)
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Sarah MacKinnon, B2B Buyer Enablement Content, Sarah MacKinnon Writes
“We worked together on adding email and website copy optimization recommendations to buyer enablement content strategy for a client. Working with Ekaterina was confidence-inspiring and the content of her work is excellent.
Ekaterina is thorough, systematic, asks good questions, does what she says she will do when she says she will do it, is lovely to work with and also willing to give a little more than was included…which I appreciate and I know the client does too.
Would recommend working with her 100%!!” -
Kaleena Stroud, Freelance Conversion Copywriter for SaaS & DTC
“I needed help auditing a website with a focus on data and reading Hotjar ... the client was very happy, they especially loved the ideas for their pricing page.
Would absolutely recommend for anyone who needs an audit with a focus on the user's behavior on the page.”
Reach out to set up
our intro call
Before we kick off the project, let’s connect to discuss your tech stack, timeline and conversion rate goals
