For Series A B2B SaaS startups and bootstrapped founders looking to increase their win rates

Optimize your website copy to get clear market feedback and improve conversions

Is it your copy… or is it the wrong audience for your product? When early-stage startups start driving traffic to their websites, they need to be able to differentiate between the signal and the noise to get to PMF

Having website copy and messaging that aren’t optimized for conversions creates a lot of noise. But when you align the way you talk about your product with what your audience needs to know, you see higher conversion rates leading to new paid users.

Packages for early-stage startups that need to level up their website copy and messaging

Website upgrade blueprint

Do you suspect that your website is not doing your product justice, or fails to resonate with your audience? Find out how you can upgrade your website to attract more signups.

>> Get a blueprint for optimizing your web copy

Website conversions makeover

Ready to start bringing in more traffic to your website, but need to update it to reflect your positioning and target your ICPs? Or need to decrease the bounce rate and boost conversions?

>> Get highly converting copy that bring in best-fit customers

Social proof
booster pack

Don’t have time to work on case studies and building social proof, but sales needs them to improve close rates? Build a portfolio of success stories and use them on your website, in sales decks, and on social media.

>> Boost close rates and demo signups with impactful success stories

Website upgrade blueprint

Diagnose your conversion issues and resolve them to attract your best-fit prospects

Early-stage startups have to deal with a lot of unknowns. One of the hardest things to get right is switching to customer-first mindset and aligning your copy with their goals, desires, and jobs to be done. When you have the “I can’t see my copy with fresh eyes or even guess what’s causing high bounce rates” problem, I can help.

For startups that want their website to follow conversion best practices as they fine tune their GTM

Website optimization blueprint

Start getting best-fit customers through your website with a list of conversion-focused action items

Starts at: $750
(up to 5 website pages)

In-depth review of up to 5 pages on your startup website to identify opportunities where you can update copy to attract more prospects, align feature descriptions with their goals and remove friction that costs you conversions.

Includes:

  • Onboarding call to help me understand your market, audience, and goals

  • Loom recording highlighting conversion rate optimization opportunities

  • Audit summary, including action items for each page

  • Follow-up Q&A call for you and your team

For startups that are targeting a specific audience and want their messaging to resonate with them

Message testing transformation blueprint

Starts at: $950
(Wynter messaging test fee not included)

Add-ons include prepping your page for the test and updating your page copy based on the messaging test results.

What if you could hear directly from your ICPs and see what’s preventing them from converting? Actually, you can. Translate direct ICP feedback into a list of actionable steps to transform your page and start improving your conversion rates.

Includes:

  • Onboarding call to help me understand your market, audience, and goals

  • Prepping a list of assumptions and questions to answer

  • Help with test setup and choosing messaging test questions

  • Qualitative data analysis and report

  • A list of optimization opportunities based on responses

“We’ve narrowed down on a customer segment that we really want to go after and needed a copywriter to help us speak to our new segment in a fun way.

I had to be very prescriptive with other copywriters and I thought that was the standard. But Ekaterina was able to make suggestions and take the lead which made life so much easier for us.

Working with Ekaterina has also helped us highlight internal gaps, and this is a very positive thing – it’s better to catch them now than later.”
— Polly Wong, Marketing Executive, Float Cash Flow Forecasting

Website transformation

Website makeover to build a foundation for your paid and organic growth

Get updated, conversion-optimized copy that will support your sales motion and convert organic traffic landing on your website

For startups that have found their product-market fit and now need to align their copy with that audience’s goals and pain points

Website conversions booster

Starts at: $5,350
(up to 5 website pages)

Have up to 5 key website pages updated to resonate with your ICP and provide the information that your best-fit customers need to hear to convert.

Includes:

  • Research and discovery

    • Internal calls to help me understand your market, audience, and goals

    • 5-7 customer research calls

    • Additional research

  • Writing, editing, and wireframing

    • Pages delivered as wireframes with design suggestions

    • 2 rounds of editing

  • Validation

For startups ready to show how their product can solve hard-to-overcome challenges for specific industries or use cases

Use case and industry page booster pack

Starts at: $3,870
(for up to 3 use case or industry pages, plus updating existing pages for messaging alignment)

Start driving paid traffic or give a boost to your organic traffic efforts with pages optimized to appeal to specific industries or ICPs looking for a specific use case.

Includes:

  • Onboarding call including relevant teams (marketing, sales, customer support)

  • Writing, editing, wireframing

  • Validation

  • Post-validation optimization

  • Copy updates for existing pages for messaging alignment

Orbiit

“How can we talk about our product in a way that would attract our best customers?”

Orbiit’s product was helping companies manage active and engaged communities, but many of the prospects booking demos seemed to be a bad fit for the product.

To solve this challenge and start converting more of the best-fit customers, the team worked with me on voice-of-customer research for the website rewrite – as well as building out use case pages to showcase Orbiit’s capabilities.

Social proof booster pack

Use customer success stories in sales and marketing to schedule more demos and close deals faster

One of the most challenging objections to tackle for startups is “But will it work for a company like ours?”

Social proof — especially case studies — helps overcome that objection.

For startups that want to make the most of their customer success stories

Case study starter package and social study booster pack

Add-ons include team training to continue publishing new, interview-based case studies to add to your sales enablement content

Starts at: $3,950

Social proof, including case studies and testimonials, is one of the best ways to build your credibility with prospects… as long they don’t feel “made up.” Get up to 3 case studies to boost your website claims and improve your sales team’s close-win rates.

Includes:

  • Planning session to determine case study angles and best-fit customers

  • Outreach to schedule customer interviews

  • Customer-interview case studies presented in a wireframe for easy execution

  • Editing, review and approval from the customers

  • Social proof booster pack:

    • Pull-out quotes to use on your website

    • Social media posts to announce case study launch

    • Case study slide deck and key points to integrate in your demo or sales outreach

Wonderway

We’ve worked on a series of case studies, starting with intervew-based customer success stories and ending with a series of stories based on video interviews for one of Wonderway’s events.

Not sure where to start? Need a quick feedback session for a sanity check?

I’ve helped 50+ founders and marketers troubleshoot their funnels, prepare for customer research interviews, and optimize their copy for conversions.

For founders and marketers trying to figure out their next best step

Clarity consult call

Fee: $250

When you want to get a quick round of feedback, or need help thinking through the next best steps, either for funnel optimization or for diagnosing gaps in your organic content traffic strategy, this 1-hour call can help you get unstuck.

Includes:

  • Pre-call onboarding form to share your challenge and provide the context we need to make the most of the call

  • 1-hour AMA call to answer your questions

  • Call transcript and a call summary with next best steps

“You are doing growth wrong”

Interviews with consultants and growth experts to help founders and startup marketers find sustainable, thoughtful ways to grow when growth hacks stop working