Run a podcast for B2B SaaS startups?
Invite me to talk conversion copy.
I can show your listeners how to get website visitors to go “Yes, please, sign me up for a demo already!”
Especially if your listeners need to know how to connect the (messaging) dots for their ICPs, go from “Ugh, what is this ‘talking to customers’ thing!” to VoC-driven copy, and understand how to optimize their website for conversions
As heard on:
I’m that annoying person that keeps saying
“Talk to your customers,” “Buy The Mom Test,” and
“It depends…” All. The. Time.
I work with seed stage, Series A, and bootstrapped startups on messaging, conversion copywriting, and copy optimization projects
I help my clients:
Identify what makes their customers want to convert and stay
(so that the website copy attracts the right ICPs)Find ways to stand out and be memorable
(category-building is cool, but is this a category that makes sense to your prospects?...)Turn assumptions, internal knowledge and customer research into clear messaging
(so that we can break down those silos and help marketing, product, and sales work together)
Topics I can talk about all day long
(You’ve been warned.)
From glorious mess to fuel for growth: how voice-of-customer research can bring your outreach, funnels, and templates to life
There's nothing wrong with templates, hacks, and formulas. The biggest challenge, though, is finding a way to stand out while *everyone* else is also relying on them. 3 things that can help you stand out: differentiators, laser focus on your ICPs, and ditching generic templates for specific, VoC-fueled copy.
Optimizing website copy for scale-ups by front-loading "aha!" moments in website copy (demo is way too late)
"Our prospects don't really get our product until we jump on a call" is a frequent challenge for startups getting ready to scale. And chances are, if your website isn't clear on how your product can help your prospects, same goes for your outreach and funnels. Messaging and positioning (and voice of customer) can make it that much easier to get more demos and customers lined up by front-loading the "aha!" moments in your copy.
It's not you - it's your brain: why it's so hard to write copy that converts for your own product (and how you can do it anyway)
If you didn't love your product, you wouldn't be building it. So to you, using it is a no-brainer. But your market may feel differently. Unfortunately, our inherent biases make it hard to make a switch from founder viewpoint to prospect viewpoint. The good news: even if you haven't mastered Jedi-level mind tricks, you can still overcome those biases, with the power of asking the right questions (and it's not "How much are you willing to pay for this product?")
