For scaling Series B and bootstrapped post-PMF startups
Stop missing out on conversions and grow faster with optimized copy and messaging
Many scaling startups experience the same growth challenges. Outdated messaging and copy. Gaps in organic content funnels that lead to low conversion rates. Lack of alignment between marketing and sales.
Fortunately, they can be solved through conversion copy optimization and customer research.
I’ve helped scaling startups achieve results like 16% more signups through their organic content, and 9% more free trial signups for PLG product after a full website rebrand and content optimization.
Conversion copywriting and customer research services
Improve website demo signup rates. Get higher conversions for your lead generation funnels. Stay on top of customer research to proactively update messaging ahead of competition instead of playing catch-up.
Audits
Get a map for turning website traffic into sustainable growth
I help scaling startups identify conversion rate optimization opportunities for their website and organic content funnels through data-based audits and messaging tests.
Copy optimization
Updated copy to target and convert your best-fit customers
Get your website or organic funnel copy optimized to resonate with your target ICPs — new and current — and convert them into signups and demo calls.
Ongoing support
Conversion-optimized copy for small and mighty marketing teams
Whether it’s making sure every deliverable is optimized for conversions or staying on top of customer research , you can get the support your team needs.
Find new opportunities to improve conversions
Get more signups from key website pages, content funnels, or gated assets
Once startups start growing, there are often too many moving pieces to keep track of. And if you hire agencies or freelancers to help with deliverables, those pieces can be even harder to manage. Result: disjointed messaging, disconnected user journeys and leaky content funnels.
Let’s fix that.
For startups that are looking for ways to optimize their existing website copy
Advanced analytics website upgrade blueprint
Starting at $2,650
(up to 5 web pages)
Add-on: website copy optimization
Uncover and fix friction points that prevent your website visitors from signing up, based on the data from session recordings and website analytics.
Includes:
Onboarding call to determine goals and priority pages
Review of website analytics, heatmaps, and session recordings for up to 5 priority pages
Website update blueprint with prioritized action step recommendations
Follow-up Q&A call to discuss the findings
For startups that need a quick fix for their priority product pages
Priority page messaging and copy optimization blueprint
Starting at $950 per page
(Messaging test not included)
Add-ons include prepping your page for the test and updating your page copy based on the messaging test results.
Whether you suspect that your messaging no longer resonates with your target audience, or want to start marketing to new ICPs, Wynter messaging tests are the fastest way to get direct feedback.
Includes:
Onboarding call to help me understand your market, audience, and goals
Prepping a list of assumptions and questions to answer
Help with test setup and choosing messaging test questions
Qualitative data analysis and report
A list of optimization opportunities based on responses
For startups that are betting on content and want to see better results
Organic funnel optimization blueprint
Starting at $1,125 per funnel
Add-on: funnel optimization
You’ve been publishing thought leadership pieces, webinars, and lead magnets, but don’t see the results you hoped for. Is it because of paid ads? Your current nurturing sequence? Both? Or something you haven’t considered yet? I can help you identify the reasons why your content is underperforming.
Includes:
Onboarding call to determine goals and priority pages
Review of deliverables and funnel elements
Loom recording of the funnel walkthrough
Report with a list of actionable steps to optimize the funnel
Follow-up Q&A call
ClickGUARD
After the post optimization, both traffic volume and the time on page increased over the testing period, and the blog post got a 16% lift in free trial conversions from organic traffic landing on the page.
“I decided to hire Ekaterina because of her organizational and communication skills and her research capabilities. I was particularly impressed by the thoroughness of research and her sleuthing. Coordinating the assets to make the project successful was a huge bonus, too. She seamlessly integrated herself into the team, and followed up with other contractors and team members.”
Website and funnel copy optimization
Have your copy updated to resonate with your ICPs and improve conversion rates
From outdated web copy that doesn’t align with your current positioning and key messaging points to missed opportunities your team doesn’t have time to get back to, I can help boost conversions on your web pages and through your organic content funnels.
For startups that outgrew their v1.0 websites
Website scale-up transformation
Starting at $6,250
Market and competitor landscape changes, new product features, shifts in your ICP’s buyer journey — all of those need to be reflected in your website copy to keep conversion rates high. I’ll help you upgrade existing pages and add new ones to reflect your up-to-date positioning and product differentiators.
Includes:
Research and discovery
Internal calls to help me understand your market, audience, and goals
5-7 customer research calls
Additional research
Writing, editing, and wireframing
Pages delivered as wireframes with design suggestions
2 rounds of editing
Validation
For startups expanding their reach
Industry and use case page booster pack
Starting at $4,750
(up to 3 pages)
Adding new persona or new industry pages, and don’t want to miss out on signups? This is for you.
Includes:
Internal calls with product, marketing, sales teams as relevant
Writing, editing, wireframing
Updates to existing pages leading to new industry pages with updated messaging
Validation
Post-validation optimization
Implementation support
For startups that need to turn more of their content readers into customers
Organic growth accelerator
Starting at $3,250
Add-on: training your team to take over content funnel optimization
Many marketing teams end up prioritizing shipping over optimization, and over time there’s a backlog of conversion rate optimization opportunities, from landing pages to nurturing sequences for gated content. I can help you identify those opportunities and capitalize on them.
Includes:
Internal calls with product, marketing, sales teams as relevant
Analysis of content performance
Aligning copy with best practices and ICP pain points and goals
2 rounds of revision
Validation and optimization
Facit
Website rebrand and copy updates leading to better search performance, higher credibility and a 9.45% increase in conversions for the PLG product offered by Facit.
“We were looking to revamp our company website so that it truly reflected our product’s value for our customers/prospective customers and our vision as an innovative business.
Our existing website was not accurately representing us as a business and wasn’t delivering desired conversions.
We worked with Sam on developing a website that would fully and truly represent our product and business.”
Ongoing support for small but mighty marketing teams
An extension for your team to continuously optimize your copy and confidently navigate market changes
For startups that want to scale faster, but don’t have enough bandwidth
Getting (backlogged) deliverables done
Packages starting at $2,000
Sometimes all you need is a (temporary) extra member of the team to take care of the copy updates for funnels, sales enablement materials or web pages that you’ve been adding to the backlog and don’t have the bandwidth to tackle.
Ideally without having to go through extensive onboarding calls.
I can take your project(s) and run with optimization or product page rewrites.
All you need to do is set up an onboarding call, hand over relevant reference information, and I’ll take care of every stage of the process, from setting up a copy brief to revisions.
For startups that want to improve their win rates and proactively adapt to market changes
Done-for-you messaging and customer research
Packages starting at $2,500
Running outreach and interviews with representatives of a customer segment, a group of churned users, or closed-lost prospects to get to the “why” behind their behavior.
Digging into the sales calls recordings to find out misconceptions, messaging that falls flat, or frequently asked questions for new blog posts or to optimize your web pages.
(Suspect that 80% of the answers are hidden in Gong? You’re probably right!)
Designing a survey and a screener to filter out users that don’t match your research criteria.
Running a messaging test and going through the results to separate signal from the noise.
All of those are possible, depending on your research goals.
HackEDU
As the HackEDU marketing team was getting ready to update their website and marketing collateral, they realized that existing sales & marketing messaging was inconsistent and based on assumptions. Learning more about ICPs’ journey from prospect to buyer helped create a shared understanding across teams, a data-based foundation for HackEDU’s growth and a blueprint for website updates.
“Ekaterina is terrific at what she does. She seeks to understand and makes no assumptions about buying audiences.
Her project management, attention to detail and expertise are stellar and she gives each customer great attention. Highly recommend!”