Speaking and
podcast interviews
Over the last 7 years, I’ve spoken at local and online events on my favorite topics: optimizing your copy through research, understanding your customers and optimizing for conversion copy bets practices
Speaking
MicroConf Remote 2024
Selling with words: What early-stage startup founders get wrong — and how to convert more website visitors
You can read the session notes from The Green Room here
Hotsauce 2023
Better conversions without A/B testing
(The only picture I have of me speaking is form over at Hotsauce.
To the extent that you can see me, that’s me over there.)
General Assembly virtual events
Lead magnets, research and using curiousity to drive conversions
(Plus designing converting email sequences.)
Better Done Than Perfect
Web Copy for SaaS
Common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.
Marketing Spark
The power of Copy and Conversions in B2B SaaS Marketing
Whether copy or design should come first when developing a website (COPY. The answer is copy.)
Best practices for copy and structure of homepages
Three killers tips for website conversions
How to create better CTAs, demo pages, and about pages.
GrowthMentor
It’s not so complicated:
Startup home pages
What makes a good startup home page, 3.5 steps to develop your home page, how customer research is involved and (why everyone should read and use) the 7 Sweeps from Copyhackers.
Nxt Level Online
Power Up Your Website with Conversion Copywriting
From common website copy pitfalls and how to avoid them, understanding and achieving 'message-market fit', to strategies for identifying and effectively communicating with your ideal customer