What if you didn’t have to guess what your best prospects think about your copy — and how to get more of them to convert?

Wynter message testing is the fastest way for B2B SaaS startups to get direct feedback from ICPs and find out what they love — or hate — about their copy and messaging.

But teams that haven’t been running messaging tests before may miss some of the insights if they don’t do the prep work or don’t know how to translate messaging test responses into optimized copy. I help startup teams make the most of messaging tests, from pre-test page cleanups to page update blueprints and optimization.

  • Optimize existing pages to get higher conversion rates

  • De-risk your website launch to avoid low signups

  • Test new messaging angles or tone of voice without risk

  • Get pre-launch feedback for new ICP or industry pages

Work with me on launching your Wynter messaging test to get answers that you need to move the needle

I can help you prepare your web page for a messaging test, analyze the responses, create the blueprint for changes and help implement them — so that you can:

  • Improve your conversion rates

  • Validate assumptions about your audience

  • Uncover winning messaging angles

  • Eliminate internal blind spots

  • Remove unnecessary friction that drives down signups

  • And so much more

For startups that need external support to feel confident in their messaging test analysis and next steps

Add-ons

Building a blueprint for higher conversions

Starts at: $950
(Wynter messaging test fee not included)

Timeline: 5 business days

For startups that know their existing copy is missing the mark or need help with building solid pages for new audiences

Page pre-test optimization for deep insights

Starting at $1,250

Timeline: 5 business days

For startups that don’t have the bandwidth or the skills to successfully implement the blueprint

Post-test page transformation for higher conversions

Starting at $1,550

Timeline: 10 business days

I’ll help you dig into the panelists’ responses and translate their feedback into a list of opportunities to improve your conversion rates, bridging the gap between “what they say” and “what it means in terms of copy.”

Includes:

  • Onboarding call to help me understand your market, audience, and goals

  • Prepping a list of assumptions and questions to answer

  • Help with test setup and choosing messaging test questions

  • Qualitative data analysis and report

  • A list of optimization opportunities based on responses

Sometimes you need to get your page cleaned up before running the test because the copy and the design will affect the quality of your feedback. Why settle for repetitive, surface-level responses if you can get rich, detailed feedback on an optimized page?

Includes:

  • Onboarding call to help me understand your market, audience, and goals

  • Identifying assumptions about the target audience that informed the copy

  • Additional research (review mining, competitor research, internal interviews if necessary) to inform copy optimization

  • Page optimization for the test to align with conversion copywriting best practices, testing goals and ICP goals, desires and needs based on the research

Instead of adding copy optimization to your backlog of to-dos, hire me to have the new version complete in 10 business days.

Includes:

  • Updated page wireframe

  • Up to 2 rounds of copy revisions

  • List of additional opportunities for optimization for the website

  • Takeaways and summary of changes for internal teams

Float

Float has been considering some messaging and branding changes to their website, and the marketing team wanted to get a read on their target audience's reaction to those changes.


Together, we dialed up the brand voice, added a company mascot, and tried out the messaging changes on a landing page with a bold, pirate-themed design. After running a messaging test, we got back to work and implemented the audience feedback on the copy to inform Float's next steps.

Schedule your intro call today to get direct ICP feedback

Let’s connect for a quick call to discuss your testing goals and make sure that you can achieve them through message testing

Once you fill out the scheduling form, you’ll be able to book a call.
During our conversation, I’ll share suggested next best steps — if you’re ready to move forward, we’ll book the intro call and jump in.

Wynter messaging test projects are 100% pre-paid.