Website conversion copy for sales-led B2B SaaS startups
I help marketing teams find the missing puzzle piece to drive their best-fit prospects to a demo signup
52%
66%
3x
Past clients include:
Your sales team can’t close deals with prospects that never reach out
The AI visibility problem is actually a “why choose us?” problem in disguise.
If your website doesn’t accurately reflect your positioning and match the point in the buyer journey when prospects are actively researching solutions, both AI tools and your prospects won’t be able to tell if your product belongs on the shortlist.
Same challenge if you’re keeping product information scarce and don’t reassure your prospects that it matches their selection criteria and delivers on the promise.
In the past, you could save this until the demo call. These days, most of the research and vendor selection happens before then.
If your website doesn’t pre-sell on your product,
your pipeline suffers
Even great products won’t get the leads they deserve if your website doesn’t answer prospects’ questions or address their doubts (like “Is this even right for us?”)
Being excluded from a shortlist
Information-poor websites that don’t answer prospects’ questions about baseline requirements drive buyers to competitors or other solutions.
Wasting time on deals that won’t close
When prospects don’t see your product’s value or unique qualities, you attract prospects that run due diligence or shop for discounts, not long-term value.
Struggling to scale beyond referrals
Buyers in new industries or segments won’t trust you as easily as prospects that already know you — unless your website gives them reasons to do so.
Make it easy for your ideal prospects to get excited about your product
Instead of leaving the “aha!” moment until the end of the demo, make it impossible to miss on your website — so that humans and agents can clearly see who you’re for and what your product is for
Attract champions invested in moving forward with you
Build a strong product narrative based on prospects’ needs and pain points to convert leads even as budgets tighten and “build vs buy” debates rage on.
Prove your product matches your best buyers’ criteria
Show that your solution ticks all the relevant boxes and delivers more than the alternatives. So your prospects can confidently add you to their shortlist.
Build an ecosystem that works across markets
Turn your website into a sales enablement engine that speaks to multiple segments and personas, supporting your sales team.
Converting website copy for sales-led B2B SaaS scaleups
PLG playbooks don’t work for complex products with long sales cycles. Instead, I help B2B SaaS startups and scaleups answer this question: “What do our best-fit prospects need to hear to want to be on a demo?”
Sadly, your sales team only has some of the puzzle pieces you need to solve this problem.
I help marketing teams find the extra pieces out of their reach.
The underlying principles won’t change. But the answer will be different for every company.
I’ve worked with dozens of startups on their copy, helping them develop websites that guide towards conversion and address objections that otherwise would become deal-breakers.
From building use case pages for better lead quality to advocating for a sandbox to convert a skeptical IT audience, all of my website projects are based on conversations with buyers and ideal prospects.
If you’re tired of guessing what would work and are ready to build a website that converts your best-fit prospects, reach out.
Conversion-optimized website copy for sales-led B2B SaaS with complex products
I work with startup and scaleup marketing teams that need
help with solving the website conversion puzzle.
See which pieces your website is actually missing
I run an interview sprint with your ideal prospects to see where your website falls short or frustrates people that could be buying from you.
3-week sprint starting at $8,000
What you get: your priority questions on buyer journey answered, key friction points validated, website optimization plan laid out.
Complete the puzzle and launch your new, conversion-optimized website
Work with me to create a buyer experience that helps put your product on a map and make it the obvious choice for your ideal customer.
6-week sprint starting at $18,000
What you get: up to 5 conversion-critical pages delivered as wireframes, a guide to align your sales and marketing messaging, and feedback loops for ongoing CRO.
Continue optimizing to bring in more prospects
Hire me for ongoing support with website optimization, or to build out and execute on content that would strengthen your positioning and add strong proof points.
Ongoing support for small teams with ambitious plans
What you get: do-it-for-you initiatives built out based on your needs, from secondary pages to case study strategy planning and execution.
Here’s what it’s like to work with me…
Core messaging to power lead gen
See how customer research can turn internal confusion into consistent, core messaging aligned with customer needs, pain points and desires — while differentiating their solution from competitors.
“We didn’t have any consistent messaging and what we did have was not hard-hitting enough to reach our target audience in a meaningful way.“
52% higher organic traffic conversions
For Facit, optimizing the website to align with prospects’ needs led to an increase in conversions and a 66% higher close-win rate for their flagship product (even with lower traffic).
“[T]he entire process and the resulting copy made complete sense and resonated with our goals and ambitions as a business. “
“a rare gem who understands research, business, strategy AND messaging. And how they all feed into each other.”
“Minimal oversight and an amazing deliverable — what more can you ask for? ”
…and here’s how I think about building converting websites for sales-led B2B SaaS
Reach out to start improving your conversions
Please let me know what’s the challenge you’re hoping to solve and share any details you feel are relevant and any questions you have for me. I’ll follow up via email to schedule our intro call.
What if your website both answered pre-qualifying questions that your prospects research when they build their shortlists — and helped you build a strong case for choosing your product?
For sales-led B2B SaaS, the starting point is making sure that the website is actually with what their prospects are looking for — whether they’re relying on AI search or not.