Guest posts and mentions

I’ve been invited to contribute to IndieHackers and co-wrote an e-book that digs into how best practices can help (or hinder) conversion rates. Read on to see how you can apply conversion copy principles in any aspect of your copy, from strategic content planning to landing page optimization for lead magnets.

Copywriters you can hire

to increase your

conversions in

2022

Conversion Marketing:

7 Specialists

You Should

Hire

The 11 best freelance

SaaS copywriters

to hire in

2024

RevGenius MAG

Boosting Organic Traffic Conversions: A Startup Guide

“Content is king.” Also, “content is dead.”

Many starups are publishing Shroedinger’s content that’s definitely out there, but doesn’t bring in any leads.

This may be happening because it’s super easy to optimize for traffic. But not so easy to apply conversion copywriting principles to your blog.

Technically, breakdown into TOFU-MOFU-BOFU should be good enough, but I see many startups struggle with avoiding the trap of “Traffic = prospects” (not true).

IndieHackers

How to tell if your landing page copy is not working (and how to fix it)

One of the hardest things for early-stage founders looking to gain traction is troubleshooting the copy. They're too close to the product and they don't have an easy and affordable way to test assumptions about what resonates with their target audience.

Result: Defaulting to generic copy or copy that makes sense to them, but doesn’t necessarily explain why their prospects should care or sign up. When this happens, getting customers will be hard even if your product solves an actual, acute problem. Simply because you’re not giving your prospects a good reason to convert.

To improve your landing page, you first need to figure out that something isn't working. Then you have to figure out what isn't working and why. And then you need to fix it.

Here's how.

Theia Strategies

Make you lead magnets more desirable in 3 steps

You know that lead magnets — especially in B2B space — can help you attract, capture, and convert quality leads. But this is what I see happen over and over with lead magnets: marketers spend weeks on creating beautiful, original, well-researched, useful resources… while treating landing page copy and social post copy as an afterthought.

If you’re doing the same thing, it’s costing you leads.

MailModo

Email Subject Lines for the Win: How to focus on long game and turn opens into conversions

  • A 3-step framework to turn generic best practice tips into subject line ideas that deliver higher CTRs

  • Tips from email marketers and copywriters on developing a process for optimizing your subject line testing processes

  • Our subject line experiment takeaways (spoiler alert: not all best practices will drive conversions)