Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Featured

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

[S1E1] Jocelyn Brady: Hustle culture is killing us

[S1E1] Jocelyn Brady: Hustle culture is killing us

Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources

Featured

When copy gets in the way of traction: how to solve for startup growing pains

When copy gets in the way of traction: how to solve for startup growing pains

Questions you should be asking to write better conversion copy

Questions you should be asking to write better conversion copy

Customer testimonials for B2B SaaS startups: how they can help you improve conversions

Customer testimonials for B2B SaaS startups: how they can help you improve conversions

"Do NOT look at your competitors' websites" (or should you?)

"Do NOT look at your competitors' websites" (or should you?)

When to do a complete website overhaul… and when not to

When to do a complete website overhaul… and when not to

How to audit your B2B SaaS website and improve conversions

How to audit your B2B SaaS website and improve conversions

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.

When what you don’t know hurts your conversion rates

When what you don’t know hurts your conversion rates

A rocketship launch or a leap of faith?

A rocketship launch or a leap of faith?

4 mindset traps that prevent you from running effective customer interviews

4 mindset traps that prevent you from running effective customer interviews

5 signs your B2B SaaS startup isn't ready to scale — and how to fix it

5 signs your B2B SaaS startup isn't ready to scale — and how to fix it

Early-stage startups: are you making these survey blunders?

Early-stage startups: are you making these survey blunders?

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Pick your template(s)

Choose your own adventure by scrolling through published posts:

7 copy mistakes early-stage startups make

Ekaterina Howard 6/21/24 Ekaterina Howard 6/21/24

7 copy mistakes early-stage startups make

Read More

Conversion copy math: why you need these 3 elements for copy that actually converts

Ekaterina Howard 6/11/24 Ekaterina Howard 6/11/24

Conversion copy math: why you need these 3 elements for copy that actually converts

Copy math: why only best practices, or only research, or only getting feedback on your copy will only take you so far

Read More

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

Ekaterina Howard 5/15/24 Ekaterina Howard 5/15/24

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

Read More

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

Ekaterina Howard 4/24/24 Ekaterina Howard 4/24/24

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

There can be no converting copy without messaging, and there’s no messaging without figuring out your positioning first. But how do they all work together – and how do storytelling and brand voice fit in?

Read More

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

Ekaterina Howard 4/5/24 Ekaterina Howard 4/5/24

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”

Read More

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

Ekaterina Howard 3/13/24 Ekaterina Howard 3/13/24

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to cry in marketing alone

Read More