Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Choose your own adventure by scrolling through published posts:

4 underutilized ways to ignite conversions with copy and content
Content, Website copy Ekaterina Howard Content, Website copy Ekaterina Howard

4 underutilized ways to ignite conversions with copy and content

Not every blog reader is going to become a customer. Not every blog reader is going to become a subscriber. But that doesn't mean that you shouldn't try to convert as many of your blog visitors as possible into subscribers or into customers.

These 4 tweaks can help fast-moving startups convert as many of blog visitors as possible into subscribers or into customers.

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How to instantly boost your startup's credibility with external proof
Website copy, Content Ekaterina Howard Website copy, Content Ekaterina Howard

How to instantly boost your startup's credibility with external proof

When you think of authority-building content or webpage elements, most likely you find yourself thinking about proof bars with client logos, or about testimonials and case studies. But what if you're building a product that's disrupting an existing category or creating a new one?

You might be struggling with a different problem: how to help your prospective users understand what you do — and why. To do that, you may find yourself relying on external proof points, such as studies, quotes from authority figures, or data.

If you're doing this, here are some ideas on how to leverage external proof points.

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