How to build a website the pre-sells for an SLG B2B SaaS product
What if your website both answered pre-qualifying questions that your prospects research when they build their shortlists — and helped you build a strong case for choosing your product?
For sales-led B2B SaaS, the starting point is making sure that the website is actually with what their prospects are looking for — whether they’re relying on AI search or not.
How to get the most out of every Wynter messaging test you run
Wynter puts your pages in front of people who match your ideal customer persona and guides them through a set of questions that help you understand what’s missing on the page, which messages resonate (or not), and even figure out whether you’re talking to the right audience. In this guide, I walk you through my process for setting up Wynter tests and analyzing panelists’ responses to improve website conversions for B2B SaaS startups.
When copy gets in the way of traction: how to solve for startup growing pains
Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.
Questions you should be asking to write better conversion copy
In this post: 3 sets of questions that would help you solve these 3 common startup challenges:
Coming up with a value prop that would work across ICPs
Uncovering hidden objections that are stopping your prospects from converting
Pre-launch sanity check (obvious, but frequently overlooked)
Customer testimonials for B2B SaaS startups: how they can help you improve conversions
Testimonials can be more than pretty placeholders and can help you improve your website or landing page conversions. 3 steps to get customer testimonials that go beyond “Great product!”
"Do NOT look at your competitors' websites" (or should you?)
You shouldn’t copy your competitors, obviously. Ignoring them is also not the answer. Your prospects are making purchasing decisions within a specific context that includes looking at competitors’ solutions. Find out how to use it to your advantage.
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For startup founders and marketers tired of learning about growth the hard way
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Content and copy are frequently treated as separate skillsets, and sometimes content gets broken down even further by channel, fragmenting messaging and making it hard to align on how to talk about the brand, the product, and its benefits.
But what if instead we treated all of the content, from ads to knowledge base articles, as one ecosystem?
This is how Erika Kramarik and Daniel Prindii approach this task in their work. In our conversation, they’ll take us behind the scenes of helping Omnivore (now acquired and shut down) go from speaking predominantly to early adopters start attracting, converting, and retaining early majority users.