Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Featured

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

[S1E1] Jocelyn Brady: Hustle culture is killing us

[S1E1] Jocelyn Brady: Hustle culture is killing us

Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources

Featured

When copy gets in the way of traction: how to solve for startup growing pains

When copy gets in the way of traction: how to solve for startup growing pains

Questions you should be asking to write better conversion copy

Questions you should be asking to write better conversion copy

Customer testimonials for B2B SaaS startups: how they can help you improve conversions

Customer testimonials for B2B SaaS startups: how they can help you improve conversions

"Do NOT look at your competitors' websites" (or should you?)

"Do NOT look at your competitors' websites" (or should you?)

When to do a complete website overhaul… and when not to

When to do a complete website overhaul… and when not to

How to audit your B2B SaaS website and improve conversions

How to audit your B2B SaaS website and improve conversions

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.

When what you don’t know hurts your conversion rates

When what you don’t know hurts your conversion rates

A rocketship launch or a leap of faith?

A rocketship launch or a leap of faith?

4 mindset traps that prevent you from running effective customer interviews

4 mindset traps that prevent you from running effective customer interviews

5 signs your B2B SaaS startup isn't ready to scale — and how to fix it

5 signs your B2B SaaS startup isn't ready to scale — and how to fix it

Early-stage startups: are you making these survey blunders?

Early-stage startups: are you making these survey blunders?

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Pick your template(s)

Choose your own adventure by scrolling through published posts:

10 little-used ways to get more mileage out of your case studies

Ekaterina Howard 4/10/21 Ekaterina Howard 4/10/21

10 little-used ways to get more mileage out of your case studies

Find out how savvy marketers and startup founders promote their wins on their website and beyond.

Read More

Taking case studies from "sales spin" to "spellbinding"

Ekaterina Howard 2/26/21 Ekaterina Howard 2/26/21

Taking case studies from "sales spin" to "spellbinding"

Make your case studies more persuasive by learning about the surprising factors that affect our perception of content credibility.

Read More