Ekaterina Howard 7/30/20 Ekaterina Howard 7/30/20

Otter email onboarding: painlessly segment your users with sneaky surveys

Your onboarding sequence flow will depend on the features of your product, your “aha!” moments to be, and your goals for specific groups of users. Even if your product attracts all kinds of users, not all users are equal in terms of profitability. Looking for ideas on how to determine which freemium users you should prioritize? Meet Otter.ai and their very deliberate approach to onboarding.

Ekaterina Howard 7/13/20 Ekaterina Howard 7/13/20

Woven email onboarding: a brilliant sequence to drive engagement

Discover techniques to get more engagement and to gather customer feedback on autopilot — all in your onboarding sequence (you've got one, right?)

Ekaterina Howard 9/16/19 Ekaterina Howard 9/16/19

How to combine facts and emotions to make your sales pages irresistible

You need to provide information about your offer to help your prospects see the value that you're offering — of course! But how do you combine facts with copy that makes your prospects crave your offer? This goes beyond replacing “fee” with “your investment”, or adding verbiage along the lines of “this course will change your life”.

In this post, read a tear-down of a sales page that highlights the importance of keeping your tone consistent, making your readers feel excited, not judged, and making sure they don’t drop off because you skimped on the facts.