Season 1
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S1E6] Katie Deloso: “Don’t sell them, just listen to them”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1715775983206-ZFEMHVKO6WZV4W3UAD49/s1e6_katie_deloso.png)
![[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1713973205124-O9LRCFXRLVPHZ8PWKJ2K/s1e5_diane_lion_words_cover_image.png)
![[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1712317041820-7REKYWD6VBAVE0XF7BK3/S1E4_Alan_Albert.png)
![[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1710334587500-CKPRUSWGG9J1GP3HM5M9/lucy_episode_cover.png)
![[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1709123657877-MRPV1JGYV2YWCW315DVF/heather_episode_cover.png)
![[S1E1] Jocelyn Brady: Hustle culture is killing us](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1707918293882-SYW2O8S33XBX19FL058T/Jocelyn_pod_episode_cover.png)
Choose your own adventure by scrolling through published posts:
5 signs your B2B SaaS startup isn't ready to scale — and how to fix it
Unpopular opinion: moving faster is easier when you have a solid foundation.
It runs contrary to the “move fast and break things” motto — but as you go from startup to scaleup, moving fast and breaking your ad funnels costs conversions without opening up new opportunities.
For the purposes of this post, we’re assuming that you already have happy customers, found MPF and have developed a growth strategy.
If not — running fast and lean experiments makes a world of sense.
But if you’re at the point when it’s all about growth, then read on to find out about a (tragically undervalued) document that’ll take your growth foundations from shaky to rock-solid — and help you scale faster and without driving CAC through the roof.
Early-stage startups: are you making these survey blunders?
How to get honest and thoughtful answers to your survey questions — and prevent biases from derailing results (especially if your startup relies on them for growth).
10 little-used ways to get more mileage out of your case studies
Find out how savvy marketers and startup founders promote their wins on their website and beyond.
Taking case studies from "sales spin" to "spellbinding"
Make your case studies more persuasive by learning about the surprising factors that affect our perception of content credibility.
4 underutilized ways to ignite conversions with copy and content
Not every blog reader is going to become a customer. Not every blog reader is going to become a subscriber. But that doesn't mean that you shouldn't try to convert as many of your blog visitors as possible into subscribers or into customers.
These 4 tweaks can help fast-moving startups convert as many of blog visitors as possible into subscribers or into customers.
How to instantly boost your startup's credibility with external proof
When you think of authority-building content or webpage elements, most likely you find yourself thinking about proof bars with client logos, or about testimonials and case studies. But what if you're building a product that's disrupting an existing category or creating a new one?
You might be struggling with a different problem: how to help your prospective users understand what you do — and why. To do that, you may find yourself relying on external proof points, such as studies, quotes from authority figures, or data.
If you're doing this, here are some ideas on how to leverage external proof points.