Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Featured

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

[S1E1] Jocelyn Brady: Hustle culture is killing us

Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources

Featured

When copy gets in the way of traction: how to solve for startup growing pains

Questions you should be asking to write better conversion copy

Customer testimonials for B2B SaaS startups: how they can help you improve conversions

"Do NOT look at your competitors' websites" (or should you?)

When to do a complete website overhaul… and when not to

How to audit your B2B SaaS website and improve conversions

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.

When what you don’t know hurts your conversion rates

A rocketship launch or a leap of faith?

4 mindset traps that prevent you from running effective customer interviews

5 signs your B2B SaaS startup isn't ready to scale — and how to fix it

Early-stage startups: are you making these survey blunders?

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Check it out

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Find out how

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Pick your template(s)

Choose your own adventure by scrolling through published posts:

Ekaterina Howard 11/16/20 Ekaterina Howard 11/16/20

Launch optimized website copy overnight (and actually get more conversions)? Yes, if you've got reliable feedback loops to run in the background

Setting up surveys and forms in advance can help you master rapid updates and iterations, for example: figure out what should replace the "Insert you value proposition" here placeholder, how to turn product features into customer benefits, describe the problem your product is solving in the words that make your audience gasp in recognition — and sign up.

Ekaterina Howard 8/31/20 Ekaterina Howard 8/31/20

CUX email onboarding: savvy nudging towards an 'aha' moment

Sometimes, there is one action your new users must take before anything else can happen. But how do you balance “We really, really need you to do this asap” and “Totally not nagging”? Some tricks from cux.io.

Ekaterina Howard 7/30/20 Ekaterina Howard 7/30/20

Otter email onboarding: painlessly segment your users with sneaky surveys

Your onboarding sequence flow will depend on the features of your product, your “aha!” moments to be, and your goals for specific groups of users. Even if your product attracts all kinds of users, not all users are equal in terms of profitability. Looking for ideas on how to determine which freemium users you should prioritize? Meet Otter.ai and their very deliberate approach to onboarding.

Ekaterina Howard 7/13/20 Ekaterina Howard 7/13/20

Woven email onboarding: a brilliant sequence to drive engagement

Discover techniques to get more engagement and to gather customer feedback on autopilot — all in your onboarding sequence (you've got one, right?)

Ekaterina Howard 9/16/19 Ekaterina Howard 9/16/19

How to combine facts and emotions to make your sales pages irresistible

You need to provide information about your offer to help your prospects see the value that you're offering — of course! But how do you combine facts with copy that makes your prospects crave your offer? This goes beyond replacing “fee” with “your investment”, or adding verbiage along the lines of “this course will change your life”.

In this post, read a tear-down of a sales page that highlights the importance of keeping your tone consistent, making your readers feel excited, not judged, and making sure they don’t drop off because you skimped on the facts.