Podcast episodes, resources, how-to-guides (and more)
Season 1
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources
Templates and guides
Resources for
growing
startups
Grab them so you don’t waste time reinventing the wheel
A 3-step evaluation to see if you may run into messaging issues as you scale
Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.
Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.
Choose your own adventure by scrolling through published posts:
10 little-used ways to get more mileage out of your case studies
Find out how savvy marketers and startup founders promote their wins on their website and beyond.
Taking case studies from "sales spin" to "spellbinding"
Make your case studies more persuasive by learning about the surprising factors that affect our perception of content credibility.
How to instantly boost your startup's credibility with external proof
When you think of authority-building content or webpage elements, most likely you find yourself thinking about proof bars with client logos, or about testimonials and case studies. But what if you're building a product that's disrupting an existing category or creating a new one?
You might be struggling with a different problem: how to help your prospective users understand what you do — and why. To do that, you may find yourself relying on external proof points, such as studies, quotes from authority figures, or data.
If you're doing this, here are some ideas on how to leverage external proof points.