Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.
I’ve reviewed dozens of early-stage startup websites and worked with Series A and bootstrapped companies on their web copy and messaging, and in all cases, tweaking hero section headline was not the answer.
The answer was figuring out why the website was actually underperforming — and how to fix that.
The “how” will depend on your product and your audience. But the website sections that are neglected are almost always the same.
4 mindset traps that prevent you from running effective customer interviews
“Talk to your customers,” they said. But how do you actually get to those mind-blowing insights everyone’s talking about?
Yes, interviewing customers is complicated. But not the way you think.
Scheduling interviews, coming up with incentives (or choosing not to incentivize), deciding on the questions, and challenging yourself to turn on your camera are all table stakes. The biggest challenge: overcoming mindset traps that make you a crappy interviewer, without you even noticing.
4 underutilized ways to ignite conversions with copy and content
Not every blog reader is going to become a customer. Not every blog reader is going to become a subscriber. But that doesn't mean that you shouldn't try to convert as many of your blog visitors as possible into subscribers or into customers.
These 4 tweaks can help fast-moving startups convert as many of blog visitors as possible into subscribers or into customers.
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For startup founders and marketers tired of learning about growth the hard way
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Content and copy are frequently treated as separate skillsets, and sometimes content gets broken down even further by channel, fragmenting messaging and making it hard to align on how to talk about the brand, the product, and its benefits.
But what if instead we treated all of the content, from ads to knowledge base articles, as one ecosystem?
This is how Erika Kramarik and Daniel Prindii approach this task in their work. In our conversation, they’ll take us behind the scenes of helping Omnivore (now acquired and shut down) go from speaking predominantly to early adopters start attracting, converting, and retaining early majority users.