Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Choose your own adventure by scrolling through published posts:

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.
Website copy, Growth Ekaterina Howard Website copy, Growth Ekaterina Howard

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.

I’ve reviewed dozens of early-stage startup websites and worked with Series A and bootstrapped companies on their web copy and messaging, and in all cases, tweaking hero section headline was not the answer.

The answer was figuring out why the website was actually underperforming — and how to fix that.

The “how” will depend on your product and your audience. But the website sections that are neglected are almost always the same.

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4 mindset traps that prevent you from running effective customer interviews
Customer research, Growth Ekaterina Howard Customer research, Growth Ekaterina Howard

4 mindset traps that prevent you from running effective customer interviews

“Talk to your customers,” they said. But how do you actually get to those mind-blowing insights everyone’s talking about?

Yes, interviewing customers is complicated. But not the way you think.

Scheduling interviews, coming up with incentives (or choosing not to incentivize), deciding on the questions, and challenging yourself to turn on your camera are all table stakes. The biggest challenge: overcoming mindset traps that make you a crappy interviewer, without you even noticing.

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4 underutilized ways to ignite conversions with copy and content
Content, Website copy Ekaterina Howard Content, Website copy Ekaterina Howard

4 underutilized ways to ignite conversions with copy and content

Not every blog reader is going to become a customer. Not every blog reader is going to become a subscriber. But that doesn't mean that you shouldn't try to convert as many of your blog visitors as possible into subscribers or into customers.

These 4 tweaks can help fast-moving startups convert as many of blog visitors as possible into subscribers or into customers.

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