Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Choose your own adventure by scrolling through published posts:

[S1E1] Jocelyn Brady: Hustle culture is killing us
Podcast Ekaterina Howard Podcast Ekaterina Howard

[S1E1] Jocelyn Brady: Hustle culture is killing us

tl;dr:

  • It's not you, it's your brain. When facing uncertainty, brains want quick and easy tips, ideally with guaranteed success (and this is what social media delivers).

  • Overcoming those cognitive biases is hard. Especially when you're tired, rushed, or anxious.

  • Way out of the vicious cycle of shortcuts: curiosity and play. And rest.

  • What it looks like in real life - and the power of contagious creativity

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When copy gets in the way of traction: how to solve for startup growing pains
Growth, Customer research, Website copy Ekaterina Howard Growth, Customer research, Website copy Ekaterina Howard

When copy gets in the way of traction: how to solve for startup growing pains

Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.

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