Ekaterina Howard 2/14/24 Ekaterina Howard 2/14/24

Breaking Away from Shortcuts: Embracing Curiosity and Play in Startup Growth

In this episode, we talk about the ways in which hustle culture is not serving us, myths that stop founders from exploring alternative approaches to growth, and what you can do instead to unlock your brain’s creativity. Here’s what we cover:

Impact of hustle culture on well-being (and do you really need the grind to win?)
What’s missed when you over-rely on frameworks
Role of narrative strategy for growth-focused founders
Balancing productivity with curiosity, and making space for play and joy
Challenges with traditional KPI focus instead of exploration

Ekaterina Howard 8/2/23 Ekaterina Howard 8/2/23

When copy gets in the way of traction: how to solve for startup growing pains

Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.

Ekaterina Howard 6/8/23 Ekaterina Howard 6/8/23

Questions you should be asking to write better conversion copy

In this post: 3 sets of questions that would help you solve these 3 common startup challenges:

Coming up with a value prop that would work across ICPs

Uncovering hidden objections that are stopping your prospects from converting
Pre-launch sanity check (obvious, but frequently overlooked)

Ekaterina Howard 2/27/23 Ekaterina Howard 2/27/23

Customer testimonials for B2B SaaS startups: how they can help you improve conversions

Testimonials can be more than pretty placeholders and can help you improve your website or landing page conversions. 3 steps to get customer testimonials that go beyond “Great product!”

Ekaterina Howard 2/7/23 Ekaterina Howard 2/7/23

"Do NOT look at your competitors' websites" (or should you?)

You shouldn’t copy your competitors, obviously. Ignoring them is also not the answer. Your prospects are making purchasing decisions within a specific context that includes looking at competitors’ solutions. Find out how to use it to your advantage.