Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Choose your own adventure by scrolling through published posts:

When what you don’t know hurts your conversion rates
Customer research, Website copy, Growth Ekaterina Howard Customer research, Website copy, Growth Ekaterina Howard

When what you don’t know hurts your conversion rates

You can’t scale effectively without answering these questions:

  1. “What do we say to our audience?”

  2. “How can we position ourselves in a way that makes sense to our audience?”

  3. “How do we differentiate ourselves from other solutions?”

  4. “How can we stand out — and present our product in a way that makes our prospects want to find out more?”

  5. “How can we persuade our prospects to reach out?”

And very often, as I start answering these questions for my clients, this is where we uncover those potential issues that would otherwise have stayed invisible.

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