B2B SaaS startups in 2026: what it’s going to take to grow (and is the answer “AI?”)
When anyone can just spin up anything, why pay money for a tool? And if anyone can AI-agent their GTM, how will startups win? The answer is: build a solid differentiation, know your customer, and move faster once you've built your messaging foundations and core web pages.
![[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1710334587500-CKPRUSWGG9J1GP3HM5M9/lucy_episode_cover.png)
When copy gets in the way of traction: how to solve for startup growing pains
Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.
When to do a complete website overhaul… and when not to
In my B2B SaaS conversion copywriting world, “aspirational behavior” + “temporal landmarks” almost always equals “new website copy in Q1Q2.”
But is it the right thing to do, right now, for your startup?…
Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.
I’ve reviewed dozens of early-stage startup websites and worked with Series A and bootstrapped companies on their web copy and messaging, and in all cases, tweaking hero section headline was not the answer.
The answer was figuring out why the website was actually underperforming — and how to fix that.
The “how” will depend on your product and your audience. But the website sections that are neglected are almost always the same.
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S2E6] How to build a content ecosystem to convert and support users](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1750284561646-AA8WDFHRFZ32GQO5GI51/S2E6+Podcast+Cover+visuals.png)
![[S2E5] Practical Guide to Wynter Messaging Tests](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1747226672649-1AU6KQD4RIGSNSIIQLGW/Solo_episode_cover.png)
![[S2E4] How to: message testing on a budget](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1744221834434-TF0URFQBJNYQPPMKQNHK/alex_atkins_cover_image.png)
![[S2E3] How to: positioning](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1742493000706-NG82ZT4YFEM2AFCDG03N/S2E3_Josh+Garofalo_COver+Image.png)
![[S2E2] How to find winning angles for your competitor pages](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1740671619617-YYWZU1UAQOHY3RDFNTIC/YDGW_S2E2.png)
![[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1739463855416-52VCO2K3A62DVPIX2OWX/Eric_White_Cover_Image.png)