Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Choose your own adventure by scrolling through published posts:

When copy gets in the way of traction: how to solve for startup growing pains
Growth, Customer research, Website copy Ekaterina Howard Growth, Customer research, Website copy Ekaterina Howard

When copy gets in the way of traction: how to solve for startup growing pains

Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.

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Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.
Website copy, Growth Ekaterina Howard Website copy, Growth Ekaterina Howard

Adding power words to your B2B SaaS website headlines won't fix conversions. Do this instead.

I’ve reviewed dozens of early-stage startup websites and worked with Series A and bootstrapped companies on their web copy and messaging, and in all cases, tweaking hero section headline was not the answer.

The answer was figuring out why the website was actually underperforming — and how to fix that.

The “how” will depend on your product and your audience. But the website sections that are neglected are almost always the same.

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5 signs your B2B SaaS startup isn't ready to scale — and how to fix it
Customer research, Website copy Ekaterina Howard Customer research, Website copy Ekaterina Howard

5 signs your B2B SaaS startup isn't ready to scale — and how to fix it

Unpopular opinion: moving faster is easier when you have a solid foundation.

It runs contrary to the “move fast and break things” motto — but as you go from startup to scaleup, moving fast and breaking your ad funnels costs conversions without opening up new opportunities.

For the purposes of this post, we’re assuming that you already have happy customers, found MPF and have developed a growth strategy.

If not — running fast and lean experiments makes a world of sense.

But if you’re at the point when it’s all about growth, then read on to find out about a (tragically undervalued) document that’ll take your growth foundations from shaky to rock-solid — and help you scale faster and without driving CAC through the roof.

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