Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Choose your own adventure by scrolling through published posts:

When copy gets in the way of traction: how to solve for startup growing pains
Growth, Customer research, Website copy Ekaterina Howard Growth, Customer research, Website copy Ekaterina Howard

When copy gets in the way of traction: how to solve for startup growing pains

Early-stage startups need to move fast and break things to find PMF, identify best channels to reach their customers, and attract early adopters. But as you start scaling, this approach may be slowing down your growth. This is how you can make your website help you meet your MQL goals instead of getting in the way.

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A rocketship launch or a leap of faith?
Customer research, Website copy, Growth Ekaterina Howard Customer research, Website copy, Growth Ekaterina Howard

A rocketship launch or a leap of faith?

Trying to speed up your startup growth may be slowing it down. If you’re focusing on quick fixes and not pattern-finding.

When my prospects say: “We have no time for this,” “We already know everything about our customers,” “We’ll just A/B test it,” or “Can you just write it?” — what I hear is: “We’re flying blind and kinda like it that way.”

(I have yet to work on a project where all of the research data lined up neatly with assumptions and guesses about conversion drivers for a specific target audience. Never ever has it happened — which is why we need the research phase in the first place.)

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4 mindset traps that prevent you from running effective customer interviews
Customer research, Growth Ekaterina Howard Customer research, Growth Ekaterina Howard

4 mindset traps that prevent you from running effective customer interviews

“Talk to your customers,” they said. But how do you actually get to those mind-blowing insights everyone’s talking about?

Yes, interviewing customers is complicated. But not the way you think.

Scheduling interviews, coming up with incentives (or choosing not to incentivize), deciding on the questions, and challenging yourself to turn on your camera are all table stakes. The biggest challenge: overcoming mindset traps that make you a crappy interviewer, without you even noticing.

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