[S2E4] How to: message testing on a budget
Podcast Ekaterina Howard Podcast Ekaterina Howard

[S2E4] How to: message testing on a budget

Alex Atkins, VP of Marketing at Sturdy, walks us through the process of continuously optimizing the homepage variations by combining message testing, reaching out to target ICPs for feedback, and (sometimes) asking for help.

In this episode:

  • How Sturdy messaging changed with the rise of "AI-powered" messaging everywhere

  • How Alex combined outreach and running messaging test

  • His approach to increasing messaging stickiness without sacrificing clarity

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A rocketship launch or a leap of faith?
Customer research, Website copy, Growth Ekaterina Howard Customer research, Website copy, Growth Ekaterina Howard

A rocketship launch or a leap of faith?

Trying to speed up your startup growth may be slowing it down. If you’re focusing on quick fixes and not pattern-finding.

When my prospects say: “We have no time for this,” “We already know everything about our customers,” “We’ll just A/B test it,” or “Can you just write it?” — what I hear is: “We’re flying blind and kinda like it that way.”

(I have yet to work on a project where all of the research data lined up neatly with assumptions and guesses about conversion drivers for a specific target audience. Never ever has it happened — which is why we need the research phase in the first place.)

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You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way