![[S2E5] Practical Guide to Wynter Messaging Tests](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1747226672649-1AU6KQD4RIGSNSIIQLGW/Solo_episode_cover.png)
[S2E5] Practical Guide to Wynter Messaging Tests
If you want to use Wynter for optimizing your website messaging, this episode is for you. I break down how I set up tests to validate copy before launch, explore messaging for new audiences, and make sure my clients’ homepage copy speaks to their target customers. I share tips on prepping your pages, what questions to focus on, and how to actually analyze the results to find blind spots and boost conversions.
![[S2E4] How to: message testing on a budget](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1744221834434-TF0URFQBJNYQPPMKQNHK/alex_atkins_cover_image.png)
[S2E4] How to: message testing on a budget
Alex Atkins, VP of Marketing at Sturdy, walks us through the process of continuously optimizing the homepage variations by combining message testing, reaching out to target ICPs for feedback, and (sometimes) asking for help.
In this episode:
How Sturdy messaging changed with the rise of "AI-powered" messaging everywhere
How Alex combined outreach and running messaging test
His approach to increasing messaging stickiness without sacrificing clarity
![[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1713973205124-O9LRCFXRLVPHZ8PWKJ2K/s1e5_diane_lion_words_cover_image.png)
[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.
There can be no converting copy without messaging, and there’s no messaging without figuring out your positioning first. But how do they all work together – and how do storytelling and brand voice fit in?
![[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1712317041820-7REKYWD6VBAVE0XF7BK3/S1E4_Alan_Albert.png)
[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”
On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”
![[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1709123657877-MRPV1JGYV2YWCW315DVF/heather_episode_cover.png)
Questions you should be asking to write better conversion copy
In this post: 3 sets of questions that would help you solve these 3 common startup challenges:
Coming up with a value prop that would work across ICPs
Uncovering hidden objections that are stopping your prospects from converting
Pre-launch sanity check (obvious, but frequently overlooked)
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S2E3] How to: positioning](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1742493000706-NG82ZT4YFEM2AFCDG03N/S2E3_Josh+Garofalo_COver+Image.png)
![[S2E2] How to find winning angles for your competitor pages](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1740671619617-YYWZU1UAQOHY3RDFNTIC/YDGW_S2E2.png)
![[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1739463855416-52VCO2K3A62DVPIX2OWX/Eric_White_Cover_Image.png)
![[S1E6] Katie Deloso: “Don’t sell them, just listen to them”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1715775983206-ZFEMHVKO6WZV4W3UAD49/s1e6_katie_deloso.png)