Podcast episodes, resources, how-to-guides (and more)
Season 1
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S1E6] Katie Deloso: “Don’t sell them, just listen to them”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1715775983206-ZFEMHVKO6WZV4W3UAD49/s1e6_katie_deloso.png)
![[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1710334587500-CKPRUSWGG9J1GP3HM5M9/lucy_episode_cover.png)
![[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1709123657877-MRPV1JGYV2YWCW315DVF/heather_episode_cover.png)
![[S1E1] Jocelyn Brady: Hustle culture is killing us](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1707918293882-SYW2O8S33XBX19FL058T/Jocelyn_pod_episode_cover.png)
Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources
Templates and guides
Resources for
growing
startups
Grab them so you don’t waste time reinventing the wheel
A 3-step evaluation to see if you may run into messaging issues as you scale
Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.
Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.
Choose your own adventure by scrolling through published posts:
![[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1713973205124-O9LRCFXRLVPHZ8PWKJ2K/s1e5_diane_lion_words_cover_image.png)
[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.
There can be no converting copy without messaging, and there’s no messaging without figuring out your positioning first. But how do they all work together – and how do storytelling and brand voice fit in?
![[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1712317041820-7REKYWD6VBAVE0XF7BK3/S1E4_Alan_Albert.png)
[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”
On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”
Customer testimonials for B2B SaaS startups: how they can help you improve conversions
Testimonials can be more than pretty placeholders and can help you improve your website or landing page conversions. 3 steps to get customer testimonials that go beyond “Great product!”
4 mindset traps that prevent you from running effective customer interviews
“Talk to your customers,” they said. But how do you actually get to those mind-blowing insights everyone’s talking about?
Yes, interviewing customers is complicated. But not the way you think.
Scheduling interviews, coming up with incentives (or choosing not to incentivize), deciding on the questions, and challenging yourself to turn on your camera are all table stakes. The biggest challenge: overcoming mindset traps that make you a crappy interviewer, without you even noticing.