Ekaterina Howard 4/5/24 Ekaterina Howard 4/5/24

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”

Ekaterina Howard 3/13/24 Ekaterina Howard 3/13/24

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to cry in marketing alone

Ekaterina Howard 2/28/24 Ekaterina Howard 2/28/24

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

Ekaterina Howard 2/14/24 Ekaterina Howard 2/14/24

Breaking Away from Shortcuts: Embracing Curiosity and Play in Startup Growth

In this episode, we talk about the ways in which hustle culture is not serving us, myths that stop founders from exploring alternative approaches to growth, and what you can do instead to unlock your brain’s creativity. Here’s what we cover:

Impact of hustle culture on well-being (and do you really need the grind to win?)
What’s missed when you over-rely on frameworks
Role of narrative strategy for growth-focused founders
Balancing productivity with curiosity, and making space for play and joy
Challenges with traditional KPI focus instead of exploration