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[S2E2] How to find winning angles for your competitor pages
Competitor comparison pages are a must-have for every startup that’s ready to grow. Or are they?
In this episode:
When startups should consider building competitor comparison pages
How to think about framing the conversation
How competitor research can help with future differentiation and product development
Pros and cons of 2 popular frameworks: “Us vs everybody else” and “Why we’re better than {X}”
![[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1710334587500-CKPRUSWGG9J1GP3HM5M9/lucy_episode_cover.png)
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S2E3] How to: positioning](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1742493000706-NG82ZT4YFEM2AFCDG03N/S2E3_Josh+Garofalo_COver+Image.png)
![[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1739463855416-52VCO2K3A62DVPIX2OWX/Eric_White_Cover_Image.png)
![[S1E6] Katie Deloso: “Don’t sell them, just listen to them”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1715775983206-ZFEMHVKO6WZV4W3UAD49/s1e6_katie_deloso.png)
![[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1713973205124-O9LRCFXRLVPHZ8PWKJ2K/s1e5_diane_lion_words_cover_image.png)
![[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1712317041820-7REKYWD6VBAVE0XF7BK3/S1E4_Alan_Albert.png)