B2B SaaS startups in 2026: what it’s going to take to grow (and is the answer “AI?”)
When anyone can just spin up anything, why pay money for a tool? And if anyone can AI-agent their GTM, how will startups win? The answer is: build a solid differentiation, know your customer, and move faster once you've built your messaging foundations and core web pages.
![[S2E2] How to find winning angles for your competitor pages](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1740671619617-YYWZU1UAQOHY3RDFNTIC/YDGW_S2E2.png)
[S2E2] How to find winning angles for your competitor pages
Competitor comparison pages are a must-have for every startup that’s ready to grow. Or are they?
In this episode:
When startups should consider building competitor comparison pages
How to think about framing the conversation
How competitor research can help with future differentiation and product development
Pros and cons of 2 popular frameworks: “Us vs everybody else” and “Why we’re better than {X}”
![[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1710334587500-CKPRUSWGG9J1GP3HM5M9/lucy_episode_cover.png)
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S2E6] How to build a content ecosystem to convert and support users](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1750284561646-AA8WDFHRFZ32GQO5GI51/S2E6+Podcast+Cover+visuals.png)
![[S2E5] Practical Guide to Wynter Messaging Tests](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1747226672649-1AU6KQD4RIGSNSIIQLGW/Solo_episode_cover.png)
![[S2E4] How to: message testing on a budget](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1744221834434-TF0URFQBJNYQPPMKQNHK/alex_atkins_cover_image.png)
![[S2E3] How to: positioning](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1742493000706-NG82ZT4YFEM2AFCDG03N/S2E3_Josh+Garofalo_COver+Image.png)
![[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1739463855416-52VCO2K3A62DVPIX2OWX/Eric_White_Cover_Image.png)