How to build a website the pre-sells for a sales-led B2B SaaS product
What if your website both answered pre-qualifying questions that your prospects research when they build their shortlists — and helped you build a strong case for choosing your product?
For sales-led B2B SaaS, the starting point is making sure that the website is actually with what their prospects are looking for — whether they’re relying on AI search or not.
Sales-led B2B SaaS startups: is your website’s job to convert — or to get you on the shortlist?
If you’re not one of the incumbent solutions in your industry, the deck is already stacked against you. Trying to follow CRO tips designed for PLG only means you make it harder for your prospects to justify getting on a demo with your sales team. See what to do instead.
How to find winning angles for your competitor pages
Competitor comparison pages are a must-have for every startup that’s ready to grow. Or are they?
In this episode:
When startups should consider building competitor comparison pages
How to think about framing the conversation
How competitor research can help with future differentiation and product development
Pros and cons of 2 popular frameworks: “Us vs everybody else” and “Why we’re better than {X}”
