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[S2E2] How to find winning angles for your competitor pages
Competitor comparison pages are a must-have for every startup that’s ready to grow. Or are they?
In this episode:
When startups should consider building competitor comparison pages
How to think about framing the conversation
How competitor research can help with future differentiation and product development
Pros and cons of 2 popular frameworks: “Us vs everybody else” and “Why we’re better than {X}”
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You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
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