Podcast episodes, resources, how-to-guides (and more)
Season 1
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources
Templates and guides
Resources for
growing
startups
Grab them so you don’t waste time reinventing the wheel
A 3-step evaluation to see if you may run into messaging issues as you scale
Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.
Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.
Choose your own adventure by scrolling through published posts:
[S1E1] Jocelyn Brady: Hustle culture is killing us
tl;dr:
It's not you, it's your brain. When facing uncertainty, brains want quick and easy tips, ideally with guaranteed success (and this is what social media delivers).
Overcoming those cognitive biases is hard. Especially when you're tired, rushed, or anxious.
Way out of the vicious cycle of shortcuts: curiosity and play. And rest.
What it looks like in real life - and the power of contagious creativity