Conversion copy for growing B2B SaaS startups
I help founders and marketers find message-market fit and optimize their websites for higher conversions
So that they can turn “bang, rattle, whine” of high drop-off rates and low volume of signups into a “roar” of more leads, more demos, and more customers
Helping B2B SaaS startups like…
…get results like:
16%
higher free trial signups from
a long-form blog post page
3x
average industry conversion rate
for a landing page
25%
sales sequence conversions
for warm subscribers
I work with scaling B2B SaaS startups on conversion copy and customer research projects.
And I coach early-stage startup founders and solo marketers on getting their copy from 80% to 100%
Empathy before hacks. Message-market fit before scaling. Data before tweaking headlines.
"Move fast and break things" is not a wrong approach to startup building.
But it can be a wrong approach to copywriting if it's based on your assumptions about what your audience needs to hear to convert.
But what if you actually knew what to say to overcome prospects' objections and to convert them into customers?
I can help you with that.
Customer success stories
“We needed to drive more organic traffic to our website and were looking for a contractor to rewrite and optimize one of our key posts and additional evergreen content pieces. I decided to hire Ekaterina because of her organizational and communication skills and her research capabilities.”
Long-form blog post optimization to convert more readers into customers. 16% higher free trial signups for organic traffic landing on the pillar post blog page.
ClickGUARD: 16% lift in conversions and identifying the best-fit offer
“If you’re hoping to build a sales funnel, Ekaterina does an excellent job strategizing how to build an effective email sequence.
She is data-driven, thorough, and holds you accountable throughout the process. Overall, Ekaterina helped me feel more confident that I had a solid strategic plan.”
Collateral optimization, from updating the sales page to optimizing landing pages and emails. 25% conversion rate for the first run of the accelerator.
FYSO business accelerator launch: sales funnel CRO
“Ekaterina is a rare gem who understands research, business, strategy AND messaging. And how they all feed into each other.
Hiring a copywriter is scary, but Ekaterina puts your mind at ease from the first moment. You can kick back safe in the knowledge that she will get sh*t done, and do it well.
I would like to have her all to myself, but if you insist on hiring her it will be one of the best business decisions you make.”
— Diane Wiredu, Conversion Copywriter + Brand Message Strategist, Lion Words
“Ekaterina is not afraid to ask hard questions and even role-play the “mean customer.” Our work together has helped us highlight internal gaps and misalignments and speak to our new segment in a fun way. Ekaterina was able to take the lead which made life so much easier for us.”
— Polly Wong, Marketing Executive, Float Cash Flow Forecasting