Conversion copy for growing B2B SaaS startups
I help founders and marketers find message-market fit and optimize their websites for higher conversions
So that they can turn “bang, rattle, whine” of high drop-off rates and low volume of signups into a “roar” of more leads, more demos, and more customers
16%
higher free trial signups from a long-form blog post page
3x
average industry conversion rate for a landing page
25%
sales sequence conversions
for warm subscribers
Helping B2B SaaS startups get their customers (and get more of them) since 2019:
"Move fast and break things" is not a wrong approach to startup building.
But it can be a wrong approach to copywriting if it's based on your assumptions about what your audience needs to hear to convert.
But what if you actually knew what to say to overcome prospects' objections and to convert them into customers?
I can help you with that.
Empathy before hacks. Message-market fit before scaling. Data before tweaking headlines.
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Conversion copywriting
For teams and founders that need to sharpen their messaging and their copy
Scale with copy and messaging that attract your best-fit prospects. Research-informed website copy for startups that have found their product-market fit and are ready to nail their message-market fit.
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Conversion rate optimization
For teams and founders that want to optimize their existing website copy
Find out what makes your prospects click away instead of clicking on your CTA. Website audit based on website visitor behavior data, with prioritized next best steps to start improving conversion rates.
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Consulting calls
For teams and founders that want a second pair of (expert) eyes on their copy
Get unstuck and de-risk your next growth initiative, from research to copy. 1-hour call to dig into your copy challenges, from CRO processes to interview guides, and help you solve them with confidence and ease.
“Ekaterina is a rare gem who understands research, business, strategy AND messaging. And how they all feed into each other.
Hiring a copywriter is scary, but Ekaterina puts your mind at ease from the first moment. You can kick back safe in the knowledge that she will get sh*t done, and do it well.
I would like to have her all to myself, but if you insist on hiring her it will be one of the best business decisions you make.”
— Diane Wiredu, Conversion Copywriter + Brand Message Strategist, Lion Words
Customer success stories
ClickGUARD: 16% lift in conversions and identifying the best-fit offer
Long-form blog post optimization to convert more readers into customers. 16% higher free trial signups for organic traffic landing on the pillar post blog page.
“We needed to drive more organic traffic to our website and were looking for a contractor to rewrite and optimize one of our key posts and additional evergreen content pieces. I decided to hire Ekaterina because of her organizational and communication skills and her research capabilities.”
FYSO business accelerator launch: sales funnel CRO
Collateral optimization, from updating the sales page to optimizing landing pages and emails. 25% conversion rate for the first run of the accelerator.
“If you’re hoping to build a sales funnel, Ekaterina does an excellent job strategizing how to build an effective email sequence.
She is data-driven, thorough, and holds you accountable throughout the process. Overall, Ekaterina helped me feel more confident that I had a solid strategic plan.”
“Ekaterina is not afraid to ask hard questions and even role-play the “mean customer.” Our work together has helped us highlight internal gaps and misalignments and speak to our new segment in a fun way. Ekaterina was able to take the lead which made life so much easier for us.”
— Polly Wong, Marketing Executive, Float Cash Flow Forecasting
