Case studies
Facit: 9.45% lift in free trial signups
Facit was planning a rebranding and a website redesign and was looking for specialists to help create a modern, converting website aligned with SEO best practices.
As a part of the group working together on messaging, copy, web design and SEO, I helped Facit achieve a 9.45% lift in free trial signups for the PLG product plus improve their search ranking and brand authority by expanding their website and optimizing it for organic search.
“Sam guided us through the entire process right from the outset of the project with milestones and outcomes. We were informed of the next stages, very well in advance in order to keep the process going. No delays in meeting the deadlines.
The best part was that the entire process and the resulting copy made complete sense and resonated with our goals and ambitions as a business. It was like Sam has been a part of our team for a very long time!”
16% lift in free trial signups from a blog
For What is click fraud , the goal of the blog post update was to bring in more organic visitors and convert them to prospects.
After the update, both traffic volume and the time on page increased over the testing period, and the page got a 16% lift in free trial conversions from organic traffic landing on the page.
“I was particularly impressed by the thoroughness of research and her sleuthing. Coordinating the assets to make the project successful was a huge bonus, too. Ekaterina seamlessly integrated herself into the team, and followed up with other contractors and team members.”
25% conversion rate for an accelertor launch sales sequence
Christina Marie Noel, a marketing & strategy consultant, was getting ready to launch the first run of her first accelerator program, The Figure Your Sh*t Out (FYSO) accelerator.
I helped her optimize her launch collateral, from updating the sales page to landing pages to emails. 50% of the lead magnet nurturing sequence opted into the sales sequence and at the end of the launch, 25% of the sales sequence opt-ins participated in the accelerator.
“If you’re hoping to build a sales funnel, Ekaterina does an excellent job strategizing how to build an effective email sequence.
She is data-driven, thorough, and holds you accountable throughout the process. Overall, Ekaterina helped me feel more confident that I had a solid strategic plan.”
Research-based messaging to drive effective lead gen
As the HackEDU marketing team was getting ready to update the website and marketing collateral, they realized that existing sales & marketing messaging was inconsistent and based on team members’ perception of ICPs’ pain points and priorities, rather than customers’ JTBD.
Getting to know ICPs — and learning more about their journey from prospect to buyer — helped create a shared understanding across teams, a data-based foundation for HackEDU’s growth and a blueprint for website updates.
“I think the understanding we gained about our buyers and what motivates them to buy was incredibly enlightening and debunked internal myths. Working with Ekaterina has given us the data to back up the changes we need to make to our messaging to drive effective lead gen.”
Product idea validation through a fake-door test
The global pandemic prompted Participate Learning to think about what virtual offerings could complement their existing programs. Together, we tested possible product ideas through fake door funnels.
Once the ads were launched, we were able to track conversion and click-through rates, as well as monitor ad performance and identify the winning ideas and funnels. The winning variation had a 3x higher conversion rate than the industry average.
“Throughout our project together Ekaterina constantly pushed us to better understand our potential customers. Instead of just relying on page views/downloads and that sort of data, Ekaterina was determined to get our team to see beyond our assumptions, running a reality check on them at every step. This was one of the most valuable lessons we learned from her.”