How to build a website the pre-sells for a sales-led B2B SaaS product
What if your website both answered pre-qualifying questions that your prospects research when they build their shortlists — and helped you build a strong case for choosing your product?
For sales-led B2B SaaS, the starting point is making sure that the website is actually with what their prospects are looking for — whether they’re relying on AI search or not.
Sales-led B2B SaaS startups: is your website’s job to convert — or to get you on the shortlist?
If you’re not one of the incumbent solutions in your industry, the deck is already stacked against you. Trying to follow CRO tips designed for PLG only means you make it harder for your prospects to justify getting on a demo with your sales team. See what to do instead.
How to get the most out of every Wynter messaging test you run
Wynter puts your pages in front of people who match your ideal customer persona and guides them through a set of questions that help you understand what’s missing on the page, which messages resonate (or not), and even figure out whether you’re talking to the right audience. In this guide, I walk you through my process for setting up Wynter tests and analyzing panelists’ responses to improve website conversions for B2B SaaS startups.