4 underutilized ways to ignite conversions with copy and content
Not every blog reader is going to become a customer. Not every blog reader is going to become a subscriber. But that doesn't mean that you shouldn't try to convert as many of your blog visitors as possible into subscribers or into customers.
These 4 tweaks can help fast-moving startups convert as many of blog visitors as possible into subscribers or into customers.
How to instantly boost your startup's credibility with external proof
When you think of authority-building content or webpage elements, most likely you find yourself thinking about proof bars with client logos, or about testimonials and case studies. But what if you're building a product that's disrupting an existing category or creating a new one?
You might be struggling with a different problem: how to help your prospective users understand what you do — and why. To do that, you may find yourself relying on external proof points, such as studies, quotes from authority figures, or data.
If you're doing this, here are some ideas on how to leverage external proof points.
How to combine facts and emotions to make your sales pages irresistible
You need to provide information about your offer to help your prospects see the value that you're offering — of course! But how do you combine facts with copy that makes your prospects crave your offer? This goes beyond replacing “fee” with “your investment”, or adding verbiage along the lines of “this course will change your life”.
In this post, read a tear-down of a sales page that highlights the importance of keeping your tone consistent, making your readers feel excited, not judged, and making sure they don’t drop off because you skimped on the facts.
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Content and copy are frequently treated as separate skillsets, and sometimes content gets broken down even further by channel, fragmenting messaging and making it hard to align on how to talk about the brand, the product, and its benefits.
But what if instead we treated all of the content, from ads to knowledge base articles, as one ecosystem?
This is how Erika Kramarik and Daniel Prindii approach this task in their work. In our conversation, they’ll take us behind the scenes of helping Omnivore (now acquired and shut down) go from speaking predominantly to early adopters start attracting, converting, and retaining early majority users.