Podcast episodes, resources, how-to-guides (and more)

Season 1

You’re Doing

Growth

Wrong

For startup founders and marketers tired of learning about growth the hard way

Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources

Templates and guides

Resources for

growing

startups

Grab them so you don’t waste time reinventing the wheel

A 3-step evaluation to see if you may run into messaging issues as you scale

Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.

Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.

Choose your own adventure by scrolling through published posts:

4 mindset traps that prevent you from running effective customer interviews
Customer research, Growth Ekaterina Howard Customer research, Growth Ekaterina Howard

4 mindset traps that prevent you from running effective customer interviews

“Talk to your customers,” they said. But how do you actually get to those mind-blowing insights everyone’s talking about?

Yes, interviewing customers is complicated. But not the way you think.

Scheduling interviews, coming up with incentives (or choosing not to incentivize), deciding on the questions, and challenging yourself to turn on your camera are all table stakes. The biggest challenge: overcoming mindset traps that make you a crappy interviewer, without you even noticing.

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Launch optimized website copy overnight (and actually get more conversions)? Yes, if you've got reliable feedback loops to run in the background
Customer research, Growth Ekaterina Howard Customer research, Growth Ekaterina Howard

Launch optimized website copy overnight (and actually get more conversions)? Yes, if you've got reliable feedback loops to run in the background

Setting up surveys and forms in advance can help you master rapid updates and iterations, for example: figure out what should replace the "Insert you value proposition" here placeholder, how to turn product features into customer benefits, describe the problem your product is solving in the words that make your audience gasp in recognition — and sign up.

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