The Lightbulb Moment Club
A newsletter for B2B SaaS marketers and founders who want to fuel their growth with customer research data, not best-practice templates (and are tired of doing things the hard way)
Most copy-related content is focused on the craft of
writing (“write like you speak”) or on "10x your conversions" hacks.
But what about the person you're writing the copy for: your customer?
I use my copywriting superpowers to help startups find messaging and copy that will resonate with their ICPs and convert them into customers
I’ve worked with bootstrapped startups as well as Series A and B startups on web copywriting and web copy optimization projects.
In The Lightbulb Moment Club, I share my thoughts on, approaches to, and ways to organize customer research in all of its forms, from customer interviews to competitor research, and how to turn it into copy.
Plus fun things, like SaaS jargon bingo cards. (Curious how your website is doing? Check it out.) And also You’re Doing Growth Wrong podcast episodes.