The Lightbulb Moment Club

A newsletter for sales-led B2B SaaS startups and scaleups that want to go past best-practice templates and the 80% that AI allegedly delivers on — and pull in customer research data for the remaining 20%.

 
 

Your best buyers should get to "aha" on your website, not at the end of the demo

Sign up to get tips on how to pre-sell your prospects on hiring your solution, especially if you're in a competitive industry (and who isn't, these days?).

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Plus, 35 questions to ask your sales team to start improving your website.

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    Give your best-fit customers a reason to choose you (that doesn’t start with “AI-powered”)

    I help sales-led and sales-assisted B2B SaaS startups and scaleups optimize their websites to pre-sell best-fit prospects on hiring your product.

    Join the newsletter to get tips and thoughts on what helps stand out in B2B SaaS and bring in prospects that are already your champions.