Season 1
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S1E6] Katie Deloso: “Don’t sell them, just listen to them”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1715775983206-ZFEMHVKO6WZV4W3UAD49/s1e6_katie_deloso.png)
![[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1709123657877-MRPV1JGYV2YWCW315DVF/heather_episode_cover.png)
![[S1E1] Jocelyn Brady: Hustle culture is killing us](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1707918293882-SYW2O8S33XBX19FL058T/Jocelyn_pod_episode_cover.png)
Choose your own adventure by scrolling through published posts:
![[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1713973205124-O9LRCFXRLVPHZ8PWKJ2K/s1e5_diane_lion_words_cover_image.png)
[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.
There can be no converting copy without messaging, and there’s no messaging without figuring out your positioning first. But how do they all work together – and how do storytelling and brand voice fit in?
![[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1712317041820-7REKYWD6VBAVE0XF7BK3/S1E4_Alan_Albert.png)
[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”
On confidence, finding the best ideas, and running interviews that dig deep into customers’ “why”
![[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1710334587500-CKPRUSWGG9J1GP3HM5M9/lucy_episode_cover.png)
[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone
Questions you should be asking to write better conversion copy
In this post: 3 sets of questions that would help you solve these 3 common startup challenges:
Coming up with a value prop that would work across ICPs
Uncovering hidden objections that are stopping your prospects from converting
Pre-launch sanity check (obvious, but frequently overlooked)
"Do NOT look at your competitors' websites" (or should you?)
You shouldn’t copy your competitors, obviously. Ignoring them is also not the answer. Your prospects are making purchasing decisions within a specific context that includes looking at competitors’ solutions. Find out how to use it to your advantage.
When to do a complete website overhaul… and when not to
In my B2B SaaS conversion copywriting world, “aspirational behavior” + “temporal landmarks” almost always equals “new website copy in Q1Q2.”
But is it the right thing to do, right now, for your startup?…