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[S2E4] How to: message testing on a budget
Alex Atkins, VP of Marketing at Sturdy, walks us through the process of continuously optimizing the homepage variations by combining message testing, reaching out to target ICPs for feedback, and (sometimes) asking for help.
In this episode:
How Sturdy messaging changed with the rise of "AI-powered" messaging everywhere
How Alex combined outreach and running messaging test
His approach to increasing messaging stickiness without sacrificing clarity
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
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