Podcast episodes, resources, how-to-guides (and more)
Season 1
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
![[S1E6] Katie Deloso: “Don’t sell them, just listen to them”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1715775983206-ZFEMHVKO6WZV4W3UAD49/s1e6_katie_deloso.png)
![[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1713973205124-O9LRCFXRLVPHZ8PWKJ2K/s1e5_diane_lion_words_cover_image.png)
![[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1712317041820-7REKYWD6VBAVE0XF7BK3/S1E4_Alan_Albert.png)
![[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1710334587500-CKPRUSWGG9J1GP3HM5M9/lucy_episode_cover.png)
![[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1709123657877-MRPV1JGYV2YWCW315DVF/heather_episode_cover.png)
![[S1E1] Jocelyn Brady: Hustle culture is killing us](https://images.squarespace-cdn.com/content/v1/510fa084e4b060f86e73735a/1707918293882-SYW2O8S33XBX19FL058T/Jocelyn_pod_episode_cover.png)
Check out older posts for tips on research, CRO and competitor analysis. Or scroll down for templates, guides and other resources
Templates and guides
Resources for
growing
startups
Grab them so you don’t waste time reinventing the wheel
A 3-step evaluation to see if you may run into messaging issues as you scale
Going through reviews (yours or competitors’) can make finding the right words to attract your prospects so. much. easier.
Differentiation analysis. Mapping out your case studies. And — my personal favorite — a monster research organizer.
Choose your own adventure by scrolling through published posts:
4 mindset traps that prevent you from running effective customer interviews
“Talk to your customers,” they said. But how do you actually get to those mind-blowing insights everyone’s talking about?
Yes, interviewing customers is complicated. But not the way you think.
Scheduling interviews, coming up with incentives (or choosing not to incentivize), deciding on the questions, and challenging yourself to turn on your camera are all table stakes. The biggest challenge: overcoming mindset traps that make you a crappy interviewer, without you even noticing.
5 signs your B2B SaaS startup isn't ready to scale — and how to fix it
Unpopular opinion: moving faster is easier when you have a solid foundation.
It runs contrary to the “move fast and break things” motto — but as you go from startup to scaleup, moving fast and breaking your ad funnels costs conversions without opening up new opportunities.
For the purposes of this post, we’re assuming that you already have happy customers, found MPF and have developed a growth strategy.
If not — running fast and lean experiments makes a world of sense.
But if you’re at the point when it’s all about growth, then read on to find out about a (tragically undervalued) document that’ll take your growth foundations from shaky to rock-solid — and help you scale faster and without driving CAC through the roof.
Early-stage startups: are you making these survey blunders?
How to get honest and thoughtful answers to your survey questions — and prevent biases from derailing results (especially if your startup relies on them for growth).
Launch optimized website copy overnight (and actually get more conversions)? Yes, if you've got reliable feedback loops to run in the background
Setting up surveys and forms in advance can help you master rapid updates and iterations, for example: figure out what should replace the "Insert you value proposition" here placeholder, how to turn product features into customer benefits, describe the problem your product is solving in the words that make your audience gasp in recognition — and sign up.