[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*

Ekaterina Howard 2/14/25 Ekaterina Howard 2/14/25

[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*

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[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*

[S2E1] How to make research (like JTBD) a part of your company’s business processes with Eric White, ponder*

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

[S1E6] Katie Deloso: “Don’t sell them, just listen to them”

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E5] Diane Wiredu, Lion Words: Not everyone gets to be the Liquid Death of B2B SaaS — and that’s OK.

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E4] Alan Albert: “We tend to think our first ideas are the best ones, and we run with them. But sometimes they're not the best ideas.”

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E3] Talking about (most common) early-stage startup mistakes with Lucy Heskins. Because nobody should have to *cry in marketing* alone

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.

[S1E2] Heather Lawver: branding is not what you think it is. Plus: how to create pitch decks that get you funding.