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[S2E3] How to: positioning
Before you start building a category of one (please don’t), listen to this conversation about positioning against incumbents. It’ll save you a lot of sweat and tears.
In this episode:
How B2B buyers think about shopping (hint: they don’t think it’s fun)
What startups can do to go against “big guys” and win
Examples of great positioning in the wild
You’re Doing
Growth
Wrong
For startup founders and marketers tired of learning about growth the hard way
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