Practical Guide to Wynter Messaging Tests
If you want to use Wynter for optimizing your website messaging, this episode is for you. I break down how I set up tests to validate copy before launch, explore messaging for new audiences, and make sure my clients’ homepage copy speaks to their target customers. I share tips on prepping your pages, what questions to focus on, and how to actually analyze the results to find blind spots and boost conversions.
How to: message testing on a budget
Alex Atkins, VP of Marketing at Sturdy, walks us through the process of continuously optimizing the homepage variations by combining message testing, reaching out to target ICPs for feedback, and (sometimes) asking for help.
In this episode:
How Sturdy messaging changed with the rise of "AI-powered" messaging everywhere
How Alex combined outreach and running messaging test
His approach to increasing messaging stickiness without sacrificing clarity
How to: positioning
Before you start building a category of one (please don’t), listen to this conversation about positioning against incumbents. It’ll save you a lot of sweat and tears.
In this episode:
How B2B buyers think about shopping (hint: they don’t think it’s fun)
What startups can do to go against “big guys” and win
Examples of great positioning in the wild