You need to provide information about your offer to help your prospects see the value that you're offering — of course! But how do you combine facts with copy that makes your prospects crave your offer? This goes beyond replacing “fee” with “your investment”, or adding verbiage along the lines of “this course will change your life”.

In this post, read a tear-down of a sales page that highlights the importance of keeping your tone consistent, making your readers feel excited, not judged, and making sure they don’t drop off because you skimped on the facts.